Concept
& Strategy

People demand a lot from a logo, suppressing the need to have it do everything is a perennial obstacle. We balance reason, trust, and daring to deliver logos that do exactly what they need to. This mark for Granite Peak is part invitation, part fairy tale. Inviting legends to be made this winter.

The Legend of Granite Peak came together one character sketch at a time. We began with a type lockup that established the storybook aesthetic, from there we created characters that would bring to life the best aspects of Granite Peak and a ‘home mountain.’

On-mountain capture is integral to showcasing the personality of a resort. Before setting foot on set, we establish scripts, storyboards, casting, scouting parameters, and the through line of the story and deliverables in order to yield the greatest results in both raw footage and final product.

The success of the campaign and tagline hinged on the integration of branding across all media. The characters marked a departure from typical ski mountain websites, pulling the user in to find out more. Peppering the visuals throughout created a more robust way to connect virtually.

Our approach to video combines scrupulous planning and troubleshooting in advance of going on set with a healthy understanding that even the best laid plans will be susceptible to weather, talent, and opportunity. The end product is always top of mind. No matter what, we Tramps keep rolling.

The thing about forming a legend is you have to build excitement. We helped Granite Peak to plan for a suspenseful launch by creating enough digital assets to tease out the legends little by little. This allowed potential visitors to feel a part of the campaign and, in time, the legend.

Who doesn’t love a good yarn? (Emphasis on good.) The words we use to thread a narrative are as carefully chosen, edited, and placed as is any element of design. From the cadence and musicality, to alliteration and wisdom, how and what is said can be the secret to hooking an audience.

A consistent trait at Trampoline is the desire to be hands on. A case in point, we have designers and art directors that do on-mountain capture in order to create the visual assets they need to create campaigns that drive people to the mountain again and again.

Comparison shot of the Peak Pass brand before and after the evolution to compete with larger industry players like Epic and Icon.

The pass itself is the product beyond the brand, the actual card—the key to enjoying a day on the slopes. Design was limited by production specs, but the brand elements made even a templated approach stand out.

Makeready proofs of the companion piece sent to consumers who signed on for an incredible season of skiing.

Peak Resorts made ample use of their on-mountain media space, and the Peak Pass brand made its way onto sandwich boards, monitors, banners, stickers, and more—right at your favorite resort.

Sales collateral that generates stoke right at the kitchen table. Making the case for the East, from sketches to wireframes, and content to design.

Tight deadlines and ticket sales dates leave little room for error. Here, we’re on press—checking colors on a match print.

A flat look at the die-cut folder used to distribute information about the Drifter Pass.

On-property bannering and event signage helped to create repeat impressions for the campaign from resort to resort.

HTML email campaigns, social media, and digital ads created outbound marketing that led to unbeatable market share in the 18-35 demo.

Design development and art direction involves versioning and graphic tinkering to create the perfectly balanced mark.

For the rebranding of the City of Oneonta, we conducted half a dozen focus groups intended to engage a cross section of stakeholders. We came equipped with questions and conversation prompts, but let the discourse unfold organically.

The discovery and critique portions of the project involved staff beyond the core team. Combining the different levels of familiarity with Oneonta, we worked through the pros and cons of the different approaches.

The project involved gateway signage. This provided an opportunity to give the brand a true stage. The colors needed to be as vibrant as the character of the city.

For Oneonta, we wanted to combine the micro and macro elements that make it a place for people to live and thrive. Our video team took great care in capturing the literal flavors of the city as well as the sweeping vistas.

Focus groups are what you make of them, we aim for lively conversation. The students at SUNY Oneonta were enthusiastic participants, explaining what drew them to Oneonta, what makes them want to stay, and what should happen next.

A brand launch should be thorough and fun. In conjunction with a digital ad campaign and print rollout, we held a logo reveal, complete with live music performed by our team at the incomparable b Side Ballroom & Supper Club.

We live in pursuit of the shot, a framing that makes a person gasp or laugh, or decide to pack up and move to another town. There is deep satisfaction in delivering new views to people through our exploration of a place like Oneonta.

Small is Powerful was intended to speak to the hospital, as well as the employees, and everyday actions of people in healthcare.

Using actual employees of Nathan Littauer, we captured photos and video demonstrating the big positives of a small hospital.

Creative campaigns are successful when a company can surround their audience with messaging. Merchandise is a great way to do just that.

Nathan Littauer’s comfortable, confident approach to marketing helped to build a communications platform that said: We’re state of the art, and patients are more than a number here.

Behind the scenes, on-property at the Hospital, capturing content for broadcast spots to run in the Capital District of New York.

Voice-over scripts written to bring the Small is Powerful campaign to life.